BarkleyOKRP
BarkleyOKRP is an independent advertising agency formed in 2024 when Kansas City's Barkley (founded 1964) merged with Chicago's OKRP. It has more than 600 staff, an in-house production unit called The Bananary and a media arm, MissionOne Media, with $1.1 billion in billings. The agency is a certified B Corp and describes itself as holding-company free. Nobody pays to be ranked.
Why it’s hereThe largest independent agency in Kansas City, with 600+ staff and national accounts such as Burger King and Macy's. Number 7 of the marketing agencies in the US.
Who leads itKaty Hornaday, CEO.
Work they can showBurger King. Ran the Million Dollar Whopper promotion, an AI-assisted contest where fans designed their own Whopper for a $1 million prize. Red Lobster. Built a comeback campaign fronted by the chain's CEO, which the agency describes as Red Lobster's biggest launch ever. Frontier Airlines. Created the brand campaign built around a 30-year-old customer promise.
Estimated: $8,000–$25,000/mo, typical for US marketing retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forNational consumer brands in restaurants, retail and travel that want an independent agency of 600+ people handling creative, media buying and production under one roof.
- Based in
- Kansas City, MO
- Founded
- 1964
- Team size
- 500+ people
- Led by
- Katy Hornaday, CEO
- Known for
- integrated campaigns · brand strategy · media · restaurant and retail · B Corp
- Named clients
- Burger King, Macy's, Frontier Airlines, Red Lobster, Smoothie King, Jiffy Lube, Planet Fitness, Dairy Queen
- Best for
- National consumer brands in restaurants, retail and travel that want an independent agency of 600+ people handling creative, media buying and production under one roof.
- Selected work
- Burger King. Ran the Million Dollar Whopper promotion, an AI-assisted contest where fans designed their own Whopper for a $1 million prize. source ↗
- Red Lobster. Built a comeback campaign fronted by the chain's CEO, which the agency describes as Red Lobster's biggest launch ever. source ↗
- Frontier Airlines. Created the brand campaign built around a 30-year-old customer promise. source ↗
- Recognition
- Estimated cost
Estimated: $8,000–$25,000/mo, typical for US marketing retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 1740 Main Street · Kansas City, MO · 64108 · +1 816 842 1500
Sources barkleyokrp.com, en.wikipedia.org, adage.com · LinkedIn ↗
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