Independent list · re-checked September 28, 2026 · published by Primortul LLC

Cramer-Krasselt

Cramer-Krasselt is an independent full-service agency founded in Milwaukee in 1898 and headquartered in Chicago since the mid-1980s, with its Milwaukee office still operating. It offers creative, media, social, PR, analytics, UX and production, describes itself as the second-largest independent agency in the U.S., and belongs to the ICOM network. Clients have included Corona, Porsche and Cintas. Nobody pays to be ranked.

Why it’s hereIn business since 1898 and self-described as the second-largest independent agency in the U.S. Number 8 of the marketing agencies in the US.

Who leads itPaul Counsell, CEO and Chairman.

Work they can showPorsche. Made "The Irresistible Taycan" Super Bowl spot for the electric sports car. Tropicana. Campaign to set the brand apart in a commoditized juice category.

Estimated cost

Estimated: $8,000–$25,000/mo, typical for US marketing retainers; not a quote.

Typical industry estimate, not a quote from any firm on this list.

A fit forNational consumer brands in autos, beverages and household products, such as Porsche, Corona and Tropicana, that want an independent Chicago agency founded in 1898 and part of the ICOM network.

Based in
Chicago, IL
Founded
1898
Led by
Paul Counsell, CEO and Chairman
Known for
creative · media · public relations · analytics · performance marketing
Named clients
Corona Extra, Porsche, Cintas, Tropicana, Cat's Pride, Pacifico
Best for
National consumer brands in autos, beverages and household products, such as Porsche, Corona and Tropicana, that want an independent Chicago agency founded in 1898 and part of the ICOM network.
Selected work
  • Porsche. Made "The Irresistible Taycan" Super Bowl spot for the electric sports car. source ↗
  • Tropicana. Campaign to set the brand apart in a commoditized juice category. source ↗
Estimated cost

Estimated: $8,000–$25,000/mo, typical for US marketing retainers; not a quote.

Typical industry estimate, not a quote from any firm on this list.

Cramer-Krasselt homepage, captured September 28, 2026
c-k.com · homepage on September 28, 2026

Sources c-k.com, en.wikipedia.org, linkedin.com · LinkedIn ↗

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