Wieden+Kennedy
Wieden+Kennedy is an independent, privately owned creative company founded in Portland in 1982 by Dan Wieden and David Kennedy. It runs creative, media, social, design and strategy from ten offices including Portland, New York, Amsterdam, London, Tokyo and Shanghai, and has been Nike's agency since its founding. Other clients include Ford, McDonald's and Procter & Gamble. Nobody pays to be ranked.
Why it’s hereNike's agency of record for more than 40 years, and among the largest independently owned agencies in the world. Number 1 of the marketing agencies in the US.
Who leads itNeal Arthur, Global CEO.
Work they can showLEGO. Everybody Wants a Piece, a spot turning Messi, Ronaldo, Mbappe and Vinicius Jr. into minifigures ahead of the 2026 World Cup. McDonald's. The World Cup Goes to McDonald's, a campaign tied to the 2026 FIFA World Cup. Nike. Never Slept, Always Dreamed brand film.
Estimated: $8,000–$25,000/mo, typical for US marketing retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forGlobal consumer brands with national media budgets, such as Nike, McDonald's and DoorDash, that want brand-defining creative from an independent agency.
- Based in
- Portland, OR
- Founded
- 1982
- Led by
- Neal Arthur, Global CEO
- Known for
- creative · media · social · design · global brands
- Named clients
- Nike, Ford, McDonald's, Procter & Gamble, Samsung, IKEA, Corona, DoorDash, Visa, Old Spice
- Best for
- Global consumer brands with national media budgets, such as Nike, McDonald's and DoorDash, that want brand-defining creative from an independent agency.
- Selected work
- Estimated cost
Estimated: $8,000–$25,000/mo, typical for US marketing retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 224 NW 13th Ave · Portland, OR · 97209 · 503 937 7000
Sources wk.com, en.wikipedia.org, adage.com
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