Johannes Leonardo
Johannes Leonardo is a New York creative agency founded in 2007 by Jan Jacobs, Leo Premutico and Ferdinando Verderi, working from 115 Broadway in lower Manhattan. Its work centres on adidas Originals, Volkswagen and Kraft Heinz brands; WPP holds a 25 percent minority stake but the founders control the agency. Nobody pays to be ranked.
Why it’s hereNamed to Ad Age's A-List (third in 2020) and Fast Company's Most Innovative Companies in advertising in 2023, 2025 and 2026. Number 3 of the marketing agencies in the US.
Who leads itLeo Premutico, Co-Founder and Creative Chairman.
Estimated: $8,000–$25,000/mo, typical for US marketing retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forLarge consumer brands such as adidas Originals, Volkswagen, Oscar Mayer and Kraft Mac & Cheese that want big brand campaigns from a New York creative agency founded in 2007, in which WPP holds a minority stake.
- Based in
- New York, NY
- Founded
- 2007
- Led by
- Leo Premutico, Co-Founder and Creative Chairman
- Known for
- creative · brand strategy · automotive · consumer brands
- Named clients
- adidas Originals, Volkswagen, Kraft Heinz, Oscar Mayer, Velveeta, Google
- Best for
- Large consumer brands such as adidas Originals, Volkswagen, Oscar Mayer and Kraft Mac & Cheese that want big brand campaigns from a New York creative agency founded in 2007, in which WPP holds a minority stake.
- Recognition
- Estimated cost
Estimated: $8,000–$25,000/mo, typical for US marketing retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 115 Broadway, 20th Floor · New York, NY · 10006
Sources johannesleonardo.com, en.wikipedia.org, crunchbase.com · LinkedIn ↗
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