Tinuiti
Tinuiti is a performance marketing agency founded in New York in 2004 as Elite SEM and renamed in 2019. It manages about $4 billion in digital media across search, social, Amazon and retail media, streaming TV and affiliate, has more than 1,000 employee-owners, and took investment from New Mountain Capital in 2021 while remaining independent. Clients include e.l.f. Beauty, Poppi and Sony. Nobody pays to be ranked.
Why it’s hereThe largest independent performance marketing agency in the U.S. by media under management, and Ad Age's number one Best Place to Work in 2019 and 2020. Number 5 of the marketing agencies in the US.
Who leads itAbbey Klaassen, CEO.
Estimated: $8,000–$25,000/mo, typical for US marketing retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forLarge ecommerce and consumer brands, such as e.l.f. Beauty, Away and The Honest Company, that want full-funnel digital media managed by a large performance agency.
- Based in
- New York, NY
- Founded
- 2004
- Team size
- 500+ people
- Led by
- Abbey Klaassen, CEO
- Known for
- performance marketing · retail media and commerce · paid search and social · streaming TV
- Named clients
- e.l.f. Beauty, Poppi, Away, Sony, TOMS, The Honest Company, Culligan, Tony's Chocolonely
- Best for
- Large ecommerce and consumer brands, such as e.l.f. Beauty, Away and The Honest Company, that want full-funnel digital media managed by a large performance agency.
- Recognition
- Estimated cost
Estimated: $8,000–$25,000/mo, typical for US marketing retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
UpdatePerformance marketing agency with employee owners, backed by New Mountain Capital, with more than 1,000 staff and about $4B in digital media under management; Abbey Klaassen succeeded Zach Morrison as CEO in 2026.
Sources tinuiti.com, clutch.co
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